Asus launches Zenfone Max & Zenfone Lite

Asus is all set to expand its product portfolio in India by launching two new Zenfones today. The launch will kick start at 12:30 PM on October 17 in New Delhi, where the brand will reveal the availability, full specifications and pricing of the handsets. Hours ahead of the launch, Flipkart has created a landing page which reveals that Asus is going to redefine the budget smartphone category with these two new smartphones. Furthermore, it confirmed that both the phones would feature octa-core Qualcomm Snapdragon processor, but the company did not reveal which model it’s. In addition, Asus touts that one phone will have two days of power-packed battery, hinting that it could launch a big battery device like the Asus Zenfone Max Pro M1.

So far, Asus has launched two smartphones in India this year- the first one was the mid-range Asus Zenfone Max Pro M1 with Snapdragon 636 SoC at a starting price of Rs 10,999, the second one is the Asus Zenfone 5Z with Qualcomm Snapdragon 845 chipset and a starting price of Rs 29,999. Both the phones were runaway successes for the brand and we can thank Asus’ partnership with Flipkart which allowed the company to become so aggressive in India.

Now both the upcoming Asus Zenfone handsets are exclusive to Flipkart as well, so expect them to be priced aggressively as well. So what are you expecting from today’s Asus event? A successor to the popular Zenfone Max Pro M1 or a competitor to the Realme 2 Pro? Let us know in the comments section below.