Sreeleathers Expands Footprint in Odisha with 10th Showroom Inauguration

Bhubneshwar: Sreeleathers, a venerable name in the Indian footwear industry for 70 years, is pleased to announce the inauguration of its 10th showroom in Odisha at Plot No N-4/241, Beside Chandi Bhandar, ID Market, Nayapalli, Bhubneshwar City, on September 20, 2024. This new addition comes on the heels of the successful launches of its Rasulgarh and Patrapara stores, further solidifying Sreeleathers’ presence in the region

A Legacy of Quality and Comfort

Founded by freedom fighter Late Suresh Chandra Dey in 1952, Sreeleathers has been synonymous with comfortable footwear at affordable prices. The brand’s commitment to quality and customer satisfaction has earned it a loyal customer base and a significant market share in comfort and stylish footwear, as well as leather accessories.

Expanding Product Offerings

The new showroom will feature an extensive range of world-class footwear, leather accessories, bags, travel bags, sports shoes, and activewear at unbeatable prices. Sreeleathers’ latest category, SL Premium, has garnered rave reviews from both retail and online customers. “We prioritize quality and customer acceptability before distributing products to our franchises,” emphasizes Shekhar Dey, Partner.

Future Growth Plans

Sushanto Dey, Partner and third-generation family member, shares the brand’s vision for future growth: “We aim to focus on performance-based sports shoes, introducing a separate sports line for badminton, volleyball, and basketball. Our commitment to world-class quality will remain unwavering, while ensuring pocket-friendly prices for our customers.” The SL Sports brand will cater to the growing demand for active wear and sports shoes.

Aggressive Expansion Plans

In addition to the Odisha showroom, Sreeleathers is set to open its first-ever showroom in the state of Andhra Pradesh in Vizag, marking a significant milestone in its expansion journey. Furthermore, the brand will launch new showrooms in Ranchi and Giridih, Jharkhand, this festive season, strengthening its presence in Eastern India.

Strong Customer-Connect and Franchise Strategy

Sreeleathers takes pride in its strong customer-connect, with loyalty spanning over two generations. The brand attributes its success to its franchise strategy and the launch of its website in September 2020, which marked its foray into online business. With plans to open new stores across Eastern India and strengthen franchise partnerships, Sreeleathers is poised for continued growth.