PM Modi Praises Odia YouTuber in Mann Ki Baat

Bhubaneswar (Reporters Today Bureau): Prime Minister Narendra Damodardas Modi today in his Mann Ki Baat episode praised Odia YouTuber Isak Munda of Babupali under Jujumura block of  Sambalpur district. “Isak Munda ji, living in a village in Sambalpur district of Odisha, used to work as a daily wage labourer but now he has become an internet sensation. He is earning a lot of money from his YouTube channel. He is celebrating by mixing culture & cuisine and inspiring us all,” the PM said.

It was March 26, 2020 when 35-year-old Isak Munda uploaded his first video on YouTube. Little did he know that the move would change his life and make him one of the most successful YouTubers in the country. Munda’s decision of creating his YouTube channel ‘isak munda eating’ was not an initiative to showcase any talent, as done by others. Rather, it was a desperate attempt to earn some money to make ends meet and ensure survival of his family members– his wife, an eight-year-old daughter, a six-year-old son, a five-year-old daughter and a three-year-old daughter– at a time when he and the entire nation were reeling under job loss due to the pandemic situation.

The very first video uploaded by Munda was a clip of him having rice and sambar at his house. As the video went viral and received overwhelming response with immense ‘likes’ and ‘shares’, it encouraged him to record more such videos and post those on YouTube. A year later, Munda is now a lakhpati and a noted content creator on YouTube. “Three months after running the channel, I received Rs 37,000 in my bank account from YouTube. A month later, I got Rs 5 lakh,” said Munda.

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