Boyanika launches special discount drive to celebrate Utkal Divas, promote handloom

Bhubaneswar: Boyanika, the apex handloom organisation of the state, has launched a special discount drive across all its outlets on Thursday, marking the beginning of Utkal Divas celebrations.The discount drive, featuring an impressive offer of 20%+10%+5%, will be available at Boyanika outlets throughout Bhubaneswar, including stalls at prominent events such as the NH Expo at Exhibition Ground and the Toshali National Crafts Mela at Janata Maidan here.

The offer will run from 27th March to 31st March 2025, providing visitors with an exclusive chance to explore and purchase Odisha’s exquisite handloom products at unbeatable prices.This initiative not only celebrates the exceptional skills of Odisha’s weavers but also supports their livelihoods and promotes the state’s rich cultural heritage on a global platform. One of the key attractions of this special event is the Night Bazaar at Boyanika Exclusive, Bayan Bhawan, designed to further highlight the unmatched artistry of Odisha’s handloom sector.

The Night Bazaar will offer an additional 5% discount at Boyanika Exclusive from 11 PM to 7 AM every night, starting from March 27 to April 1, 2025. The event will provide a unique shopping experience with instrumental classical music performances, live loom demonstrations, and food counters, making it a vibrant cultural hub for visitors during the extended night hours. The government of Odisha remains dedicated to preserving and promoting the handloom sector, ensuring its sustainable growth and global recognition.